Bell Works set to become “a new kind of destination”

Construction crew at the Bell Works Building in Holmdel observe the crowds of residents viewing the solar eclipse on August 21, 2017

Bell Works is on its way to becoming a bustling “metroburb.”

Officials from the 2-million-square-foot facility, which was formerly known as Bell Labs, will oversee the inclusion of eight retail and restaurant tenants on the ground-level of the six-story infrastructure that is located in Holmdel.  

The redevelopment of Bell Works is being carried out by Somerset Development, a leading real estate developer focusing on large-scale transit oriented and brownfield redevelopment projects, with a headquarters in New Jersey, according to a press release administered by the facility.

Beckerman Account Supervisor Daniel Ivers said Bell Works is “a new kind of destination that combines the density and dynamism of a walkable, downtown Main Street in a desirable, suburban locale.”

Ivers said Bell Works has signed lease agreements with luxury boutique City Barn, Dimension Dental and a branch of OceanFirst bank. The retail tenants’ storefronts will be included on the quarter-mile long atrium, he said.

Within the last year, Bell Works introduced a rooftop lounge, while officials oversaw the inclusion of the Holmdel Township Library on the first floor of its vicinity, according to the press release.

In a statement, Sabre Real Estate Group Senior Vice President Justin Korinis said, “It’s been incredible to watch the pedestrian street take shape … It all stems from a recognition that, even in suburbs like Holmdel, we can create incredibly diverse and captivating urban-style experiences, where visitors and workers alike can encounter a wide variety of retail options in a centralized, urban-style location.”

Aside from the inclusion of retail tenants, Bell Market, an 8,000-square-foot food hall, is under construction in the building’s atrium, Ivers said. The eateries – Corbo & Sons, Bubz Deli, Jozu, Broadfork and Honeybell – are proposed to see their completion within the next month.

Of particular interest to Bell Works officials, Ivers said the former international headquarters of AT&T has been approved by the Holmdel Planning Board to implement a 200-room hotel on the roof of the facility. The single-story addition has yet to declare a tenant, he said.

Ivers said the hotel will be built around the perimeter of the existing roof in order to preserve the building’s photovoltaic skylight. The light that is emitted into the atrium provides power to areas of the office building, he said.

Ivers said completion of the hotel is dependent on when Bell Works chooses to sign a deal with a tenant.

Currently, Bell Works houses companies such as Guardian Life Insurance, iCIMS and WorkWave, among a variety of other “prominent” office tenants. The inclusion of retail, restaurant and destination-driven tenants were said to help shape the city-like vibe of the otherwise historic office establishment.


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