Photo courtesy of Splendor Design Group

Prominent New Jersey marketing and design agency, Splendor Design Group, today announced a merger with Filter Advertising. Operating under the Splendor brand, the result is a robust web design and marketing agency catering to the Northeastern U.S. region.

The merger has prompted an office expansion, including new creative space and an in-house studio, in the firm’s hometown of Red Bank, N.J. Hiring has also been ongoing, as the 12-person agency has brought on senior project managers, graphic designers and web developers in the past 18 months.

“We’re excited about our merger with Filter, which widens Splendor’s capabilities and brings additional industry experts to our staff,” said Adam Taylor, owner and CEO of Splendor. “The merger complements our overall growth – as we’ve bolstered our staff, increased our client roster and drilled down on the creative elements of web design and branding.”

Founded in 1999, Splendor began as a small group creating brand identity work and collateral marketing materials. Today, Splendor has evolved into an industry leader in strategy, brand development, digital design, web design, UI & UX, SEO, PPC/retargeting, social media, application development, video and content creation and emerging marketing technologies like augmented reality (AR).

In marketing residential, office and industrial space, Splendor incorporates the creative tactics utilized on major consumer brands. Recent work includes bringing SJP Properties’ Project Management division to market, as well as increasing the web exposure and presence for Onyx Equities by 20 percent. Splendor also worked to turn a century-old garment factory into a sought-after residential loft location in Newark, N.J. 

In addition to its groundbreaking real estate work, the Red Bank-based agency has also helped clients increase awareness and revenue in categories including health care, professional services, wine and spirits, retail, home improvement and higher education. Splendor’s recent higher-education work includes a commercial spot for Lincroft, N.J.-based Brookdale Community College during the NCAA’s 2019 March Madness.

“I have had the pleasure of working with Adam and his team at Splendor on a few projects over the years,” said Jeff Schotz, executive managing director, Newmark Knight Frank. “I can say without equivocation that they are the most creative, responsive, reasonably priced marketing firm I have ever worked with during my 39 years in business.”

Joining Splendor’s ranks from the Filter side are industry veterans Chris Brignola and Jay Sharfstein. Filter was established in 2005 by the award-winning New York marketers, and since its launch, Filter has created numerous national campaigns for entertainment and cable brands such as USA Network, Food Network, A&E, ABC/Disney, WE tv and more.

Taylor added: “Chris and Jay bring a wealth of experience and creativity to Splendor. They also embody a kindred entrepreneurial spirit, having grown Filter into a multi-state operation. I’m excited to have them here to take our creative work to the next level.” 

On Filter merging with Splendor, Brignola, the agency’s co-executive creative director, said, “What Adam has built is as impressive as any digital shop I’ve been around. Splendor is poised for greatness, and Jay and I are excited to help grow the agency into the top creative firm in the state.”

Splendor’s staff also includes social engagement experts, app developers, digital designers, videographers, editors and project and client managers.

The recipient of over 200 industry awards, Splendor was recently recognized as a Top 3 contender in a national website design competition produced by Graphic Design USA magazine (May 2019). The team’s combined efforts have been recognized by Cannes, The One Show, Print Magazine, Art Directors’ Club, the W3 Awards, Communicator Awards and many more.

Splendor is located at 50 Broad St., Suite One, Red Bank, N.J., 07701.

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