Today, New Jersey-based public relations firm, Violet PR, announced the company received two gold medals in the prestigious 2019 Bulldog PR Awards. Violet PR’s Twitter campaign boosting the P-TECH education network earned the top spot in the “Best Use of Social Media” category, and its economic development press trip promoting Pittsburgh’s innovation sector won “Best Campaign on a Shoestring Budget.”
The Bulldog PR Awards, which rank the most outstanding PR and communications campaigns, are the only national public relations contest judged exclusively by working journalists. The judges evaluate the entries based on creativity, originality, strategy, execution and results.
“We are honored to have received the top social media prize for creating an online platform connecting over 110 schools, 77 colleges and thousands of educators and students,” said April Mason, president and owner of Violet PR. “Our clients at IBM, who typically work with much larger, global agencies, were wowed by the results our four-person agency achieved.”
Violet PR’s winning social media campaign shined a spotlight on P-TECH, the STEM education model pioneered by the IBM Foundation. During the year-long campaign, Violet PR distributed over 2,400 original Tweets and built a following of 6,500-plus Twitter users on the @PTECHNetwork handle. The campaign reached over 35.5 million people, including global influencers like Ivanka Trump and U.S. Senator Amy Klobuchar.
Violet PR won another top prize for the Pittsburgh Innovation Tour, which helped transform the former steel town’s reputation into a destination for tech, artificial intelligence and biotech innovation. Violet PR recruited seven national reporters for this three-day press trip to Pittsburgh from news outlets including Fast Company, Forbes, Politico, VentureBeat, ZDNet and MedTech Insight. Over 20 favorable news stories appeared following the trip, resulting in 55 million impressions.
The Bulldog PR Awards received a record-breaking number of entries this year. To learn more about the 2019 Bulldog Stars of PR Awards, click here.